Bookings vs Revenues vs Billings

Measuring your business results can get really confusing. These three metrics we’re about to discuss are extremely related to each other but mean totally different things. For the sake of explaining, let’s consider this sample data set of customer subscriptions. Customer Joined in Plan Interval Amount Contract Value Customer A 06/2015 Gold Yearly $100 $1,200 Customer […]


What comes to your mind when you read the letters ARR? Well, if you’re in the financial market you may refer to the NYSE:ARR stock, if you’re a tech guy you may think of Application Request Routing; but for us SaaS professionals, ARR means two things only: Annual Run Rate and Annual Recurring Revenue. Although both […]